In 2018, the Mayoral group, a specialist in children's fashion, launched a new brand: Abel & Lula. This new brand is aimed at a premium segment of children's fashion, especially designed for those special occasions where the attitude is chic and refined, but where children’s naturalness and spontaneity can continue to shine.
The new brand has its own design team and its first collection was presented in the Spring-Summer 2019 season.
Currently, the group operates with Abel & Lula in the multi-brand channel thanks to an international commercial network in Spain, Italy, Portugal, Greece, Russia, Poland, Romania, Turkey, United Kingdom, Ireland, USA, Mexico and Colombia; and through online sales in 17 countries (Spain, Portugal, Italy, United Kingdom, France, Ireland, Belgium, Poland, the Netherlands, Germany, Austria, Greece, Romania, the United States, Denmark, Sweden and Finland).