In 2018 we renewed our identity with a new image that translates everything the company has built up to now and gives us a path to continue growing in the future, providing flexibility to accommodate future fashion trends, applications in digital media, as well as how to empathize with the children and young people we are addressing.
The new logo has an icon that will sign the garments in a simplified way, adding value and generating brand consistency. To do this, the "o" becomes a cloud, which in addition to providing personality is a nod to the imagination and creativity, significant aspects of children and, of course, Mayoral.
The blue color remains; a widely recognizable asset of the brand, but it has been updated. The design has been carried out by the branding agency Summa.
For Rosario Carrillo, marketing director of Mayoral, "The new visual identity provides greater visibility, more consistency and allows us to continue imagining new ways to communicate and face the challenges that the future has for us".
The new corporate image is in tune with the rapid evolution of the group in recent years, present in more than 75 countries through a network of commercial companies abroad, sales agents, Mayoral stores, online store in 14 countries and thousands of points of sale worldwide.